BACKSTORY: Jonathan Ayache

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We question Jonathan Ayache, the co-founder and CEO of Lift Airline.

What’s your one top tip for doing a deal?

Listen, listen, listen. The most effective negotiators I’ve seen are the ones who truly listen to the other party, understand their goals and then respond thoughtfully rather than just talking through what they want out of the deal.My first job was as a business analyst for a small management consultancy. I worked on projects in the hospitality, financial services, housing, insurance, banking and retail sectors.I think it was about R12,000 a month.

 

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