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Australian winemakers see post-lockdown sales spike

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With overseas holidays out of bounds, and Chinese demand way down, locals are hitting cellar doors Down Under like never before

Australian winemaker Savannah Peterson at her cellar door in the Hunter Valley, New South Wales, Australia, October 19 2020. Picture: REUTERS/STEFICA NICOL BIKESFaced with sluggish sales to top export markets, virtually no foreign tourists, and decreasing restaurant sales due to Covid-19, Australian wineries are increasingly looking to locals to secure their livelihoods as coronavirus curbs ease.

It comes as exports to China, which buys 40% of Australia’s wine exports, have been hit by worsening diplomatic relations during the coronavirus pandemic. Local appetite for wine, meanwhile, has risen sharply, with domestic sales up 7.1% to A$4.9bn for the year to end-August, according to market researcher IRI.

 

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