Ashton Kutcher and Mark Cuban take veldskoen to US

Joffe’s JSE-listed investment vehicle bought 49% of Veldskoen in 2018, aiding its entry into the UK and Europe.

"We want to position it globally as the first in that category," Veldskoen co-founder Nick Dreyer told Business Day. The US investment"gives us as good a chance as possible to take a piece of the footwear fashion market in the States". DORP, which also makes flip-flop sandals, planned to"scale quite big in the States, the UK and Europe".our manufacturer, specifically on Veldskoen, and we’re planning to secure manufacturing scale with the backing of Long4Life and the shoe revenue," Dreyer said.

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