ART OP-ED: Navigating a network of artist studios in the centre of Joburg

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While Open Studios wasn’t trying to provide an alternative to Johannesburg’s art fairs and galleries, it was short-circuiting the conventional networks of viewing, buying and selling art and, in doing so, establishing a new audience base in the city. By...

“Do you know what the next stop is?” asks the man with the camera around his neck as he steps onto the shuttle, idling on Doornfontein’s 5“Is that at Victoria Yards?”

“The idea came about in order to build something as a community,” explains director of the Meta Foundation Sara Hallatt. “Covid made us all feel extremely isolated and I came to realise that many of us are doing great work in the city but our networks are small. By coming together, the aim was to build greater audiences for ourselves and our ongoing work, as well as hopefully bringing a new creative energy to the city.

The numbers are still being crunched from May’s event, but Hallatt explains that from a previous, scaled down, iteration, held in October 2020, 73% of the artists who participated in the event sold work between the values of R5,000 and R100,000. “Some of those sales were immediate – on the day – while others were finalised post the event, but [happened] because of the event,” she explains.

On day one, I arrived at Constitution Hill’s striking art-deco Transwerke building early enough to find artist Thina Dube still adding prices to his work, welcoming people into his studio with a roll of masking tape in one hand and a pencil in the other.

 

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