Ariana Grande sues Forever 21 over ad campaign

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Ariana Grande is accusing the fashion retailer of piggybacking off her fame and influence.

Singer Ariana Grande attends the Billboard Women In Music 2018 on December 06, 2018 in New York City.LOS ANGELES - Popular singer Ariana Grande has sued Forever 21 for $10 million , accusing the fashion retailer and a beauty company started by its billionaire founders' daughters of piggybacking off her fame and influence to sell their wares.

She said this followed the breakdown of talks for a joint marketing campaign because Forever 21 would not pay enough for"a celebrity of Ms Grande's stature," whose longer-term endorsements generate millions of dollars in fees. "Forever 21 does not comment on pending litigation as per company policy," the company said in a statement."That said, while we dispute the allegations, we are huge supporters of Ariana Grande and have worked with her licensing company over the past two years. We are hopeful that we will find a mutually agreeable resolution and can continue to work together in the future."Founded in 1984, Forever 21 said it recently had 815 stores in 57 countries.

 

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