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Apple TV to get an overhaul - TechCentral

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Apple will redesign its TV app in a step towards consolidating the company’s various video offerings, sources said.

its TV app in a step towards consolidating the company’s various video offerings later this year, according to people with knowledge of the matter, part of its efforts to become a bigger player in the streaming world.

As part of the overhaul, the company will discontinue its dedicated apps on the Apple TV set-top box that let users rent and buy movies and shows. It will also remove the movie and TV show sections from the iTunes Store app on iPhones and iPads. An Apple spokeswoman declined to comment on the move. The idea is to steer more customers towards the main TV app, which sits at the centre of Apple’s expanding video strategy. There, users are able to subscribe to TV+ as well as third-party video services like Starz and Paramount+. The app already lets customers rent and buy programmes, making a separate iTunes option unnecessary.

 

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