Apple takes art to city streets — or is it an artistic tech-takeover?

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Apple is using augmented reality to embellish public art works, but naysayers point to the usual abuse of people’s data and tech’s financial gain

London — Tech giant Apple is taking art out of the gallery and splashing it on the real world, creating playful, digital skylines with technology that critics fear could become sinister and invasive.

The interactive art works — colourful words and images that whoosh over skylines and float above buildings — are part of an Apple tour that needs an app and smartphone. Apple commissioned the art with the New York-based New Museum, creating works by seven poets and performers from Nick Cave to Carsten Höller.

McDonnell said AR could present “huge opportunities” — offering virtual maps or letting officials see through tarmac to visualise broken pipes. But it also lets firms collect “absolutely millions” of data points, he said, with potentially “terrifying” consequences.that exploded in 2016, unleashing millions of players into streets, offices and parks in search of animated characters.

 

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