Vision Pro on Tuesday for its impressive technology, but warned that it will be a few years before the US$3 499 augmented reality headset sees widespread adoption.
CEO Tim Cook said it could spark the dawn of “spatial computing”, where digital content blends with the physical world, just like how the iPhone changed the world of mobiles.That vision, analysts said, could take some time to materialise because the high price tag will likely dissuade most buyers and the product does not have any clear use beyond entertainment in a still nascent augmented reality market.
“However, the Vision Pro is not ready for mass consumption,” they added, pointing to a bulky external battery pack and the lack of a “killer app”, among other issues.Some analysts also warned that cheaper AR offerings from market leader Meta Platforms could be an impediment as the Meta Quest 2 retails at $299 and its successor unveiled last week, Meta Quest 3, is priced at $499.
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