Apple looks to begin a fresh reinvention on Monday as it rolls out Hollywood stars for its new streaming television service, part of a broad shift of direction for the California technology giant.
Big questions to be answered include how compelling content will be; how much the service will cost; and what makes it unique in an increasingly crowded streaming television market. “If the content is compelling enough, people will subscribe,” Greengart said. “This is not new, but it is hard to do well.”The event comes with Apple under pressure to diversify its revenues amid sluggish growth in smartphones, which have delivered the bulk of Apple’s profits for the past decade.
In streaming, Apple is taking on not just Netflix and Amazon but some of the biggest names in the media-entertainment world. Walt Disney has announced its new streaming service, Disney+, will launch this year, as will another from WarnerMedia, the newly acquired media-entertainment division of AT&T. Apple is also widely believed to be set to launch a subscription news service described as a “Netflix for news” with partners in the media world. A New York Times report said that the Wall Street Journal would be part of the Apple service, which is likely to cost $10 a month, but that many news organisations, including the prestigious New York daily and the Washington Post, were balking at Apple’s demand for a 50% slice of revenue.
Source: News Formal (newsformal.com)
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