Amazon .com Inc.’s Prime subscription service hit a new high of 180 million US shoppers in March, an increase of 8% from a year earlier, according to Consumer Intelligence Research Partners, which has tracked Amazon memberships since 2014.
Prime membership growth flattened after the pandemic, and Consumer Intelligence Research Partners last year predicted the online retailer had hit a plateau. The firm measures the number of people who have access to Prime, which is greater than the actual number of subscriptions sold by Amazon.
Amazon Prime Consumer Intelligence Research Partners (CIRP) E-Online Retail Shein Temu Tiktok Shop Walmart IT Services
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