Analysts see iPhone sales, which account for about half of Apple's revenue, falling 10.4% in the first three months of 2024.add generative AI to its iPhones and revive sagging sales in the crucial Chinese market will be in focus on Thursday, when the tech giant is expected to report its biggest quarterly revenue decline in more than a year.
At least US$5-billion of the $51.3-billion in iPhone sales a year ago was essentially catching up from disruptions in the December 2022 quarter when Covid lockdowns in China hampered iPhone production, executives said. While executives at Microsoft, Google, Meta Platforms and other major technology firms have talked up their AI strategies on quarterly conference calls in recent months, Apple CEO Tim Cook has discussed his plans for the emerging technology much less.
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