After MultiChoice, Nollywood gets France’s attention

In 2003, MultiChoice launched Africa Magic — a Nollywood channel available on DStv; in July, Showmax launched in NigeriaMary Njoku, the CEO of of ROK Studios, supervises the set of a ROK’s film in Lagos, Nigeria. Picture: REUTERS/TEMILADE ADELAJA

Others, including SA’s MultiChoice, are using Nigeria as a testing ground for introducing streaming platforms in African markets with poor communications infrastructure and low income levels.“Ten years ago, Nollywood was very different,” Mary Njoku, whose ROK Studios was acquired by Canal+ in July, told Reuters as the film crew worked in an abandoned hotel in Nigeria’s mega-city Lagos. “Today we shoot with better cameras ... We do things differently.

Since it was founded six years ago, ROK has produced more than 540 films and 25 series. Under the Canal+ deal, Njoku says it aims to increase production from next year to about 300 films and 20 series annually. Francophone Africa has no Nollywood equivalent. Producing shows there has been slow and expensive, as Canal+ has been forced to bring in film crews from Europe to shoot on location, Faux said. He now hopes Canal+ can use ROK to clone the Nollywood model.

Source: News Formal (newsformal.com)

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