Nairobi — It is a new dawn as Africa's high fashion industry enters an era defined and driven by young African fashion designers. As they take to the global stage, the young creatives are showcasing the continent in all its majesty through unique weaving techniques and patterns that combine their rich African heritage with contemporary styles.
Buy Kenya, Build Kenya is a six-year-old government strategy to unlock the potential of the local market. Kenya is in good company, as some of Africa's most notable cities as nexuses for fashion and design as well as hubs for finance and commerce are Nairobi, Lagos, Casablanca, and Abidjan.
UNESCO is keen to ensure that the recommendations made in the report are implemented with a view to supporting, boosting, and accelerating the growth of Africa's fashion sector. Providing the first-ever overview of the fashion industry at the continental level, the report also outlines prospects for the industry's future.
Equally important, the report underlines the economic and social opportunities created by the sector, 90 percent of which is composed of small and medium-sized enterprises, whose profits directly benefit populations. The fashion sector could be a powerful springboard for gender equality, at a time when only 17 percent of the 3.5 million cotton farmers in African least-developed countries are women.
Source: News Formal (newsformal.com)
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