Adidas names CEO of rival Puma as new boss

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Adidas named Bjorn Gulden, chief of rival outfitter Puma, as its new CEO as the German sportswear giant seeks to emerge from months of turbulence.

Gulden, a Norwegian former professional football and handball player, will take on the role from January next year, replacing current CEO Kasper Rorsted, Adidas said.

"As CEO of Puma, he re-invigorated the brand and led the company to record results... Gulden will head Adidas into a new era of strength".

 

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Heban😳, so while he was heading Puma he was also busy attending interviews at Adidas.

'Rival'.

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