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Find out what love has to do with business, why people would prefer influencers other than ‘experts’ and how to see the danger around the corner

Find out what love has to do with business, why people would prefer to listen to influencers other than ‘experts’ and how to see the business danger around the cornerMessengers: Who We Listen To, Who We Don’t, And Why — by Stephen Martin and Joseph Marks

In 1981, faced by the possibility of nuclear war, the British government proposed two people to disseminate important information about civil defence to the public: footballer Kevin Keegan and cricketer Ian Botham. Neither sports star had any background in nuclear warfare, but both were popular with the public and so were judged to be the best people for the job.

 

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