A new musical makes history in the time of Covid-19

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Lourds Lane, the creator of SuperYou, changed her traditional theatrical trajectory and built her brand across other live and virtual platforms

What do you do when a musical you put your heart and soul into, a feel-good rock-flavoured story of a woman realising her value and finding her voice, gets shut down by a global pandemic just before it is set to open Off-Broadway?

On June 27 and 28 2020, that’s where five actresses stepped onto the beds of pickup trucks and unleashed their power belts in a socially distant concert filmed for streaming — and claimed a bit of theatre history in the process. The SuperYou concert film, as noted on Broadway on Demand, where it can be ordered, was the first theatrical production to be performed live during the Covid-19 pandemic.

The concert budget was $15,000. That included fees for the actors and expenses for hotels and travel, along with a portion of the sound and light rental costs, says Jones. The creative team’s work, the pickup trucks, the film crew’s work and equipment, and the venue were all donated. The cost in real terms would have been $80,000.

After a year of isolation and uncertainty, the show’s upbeat message feels particularly timely and resonant. “I am enough, I am loved, I am whole” is an often-repeated lyric. If you’re thirsty for a positive, empowering message, it always goes down easy. Self-affirmation is Lane’s way — and what the youth organisation she created, SuperYou FUNdation, is about.

 

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