90% of consumers use online reviews to inform buying decisions

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90% of consumers use online reviews to inform buying decisions

of consumers using online reviews like Hellopeter to inform their buying decisions, it has become increasingly important for businesses to ensure that their reviews are on par.

The report, now in its third year, was created by PwC and DataEQ and assesses the general sentiment, reputation, and operational sentiment of 15 of the main short and long-term insurers in South Africa. Positive employee feedback and suggestions on Hellopeter were important contributors to MiWay's success.

Delivering on its commitment to deliver an awesome customer experience, MiWay increased its sentiment score by 10% to 73.3%, which is in comparison to the average insurance industry sentiment of 16.1%. Customers’ satisfaction with MiWay's vehicle and roadside services is the primary driver of the brand's exceptional 51.7% score in the Product Net Sentiment Index. With a score of more than 80% during this reporting period, the short-term insurer is likewise in the lead on the Operational Sentiment Index.While MiWay performed exceptionally well in this year's assessment, the industry scores remain low. The Net Sentiment score increased to 6.8% in 2022 and 16.

 

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