5 e-commerce trends businesses need to watch in 2022 | Fin24

As the near-overnight adoption of online shopping and services in the wake of Covid-19 showed, e-commerce can change at dramatic speeds. It also showed that some fads come and go just as fast. And how others, like 1994's QR code, can make dramatic comebacks.

"E-commerce will be the number one driver of industry growth over the next decade and a critical component of brand building, awareness, and trial, both online and in-store. Companies that fail to proactively invest in their e-commerce teams will struggle to remain relevant and retain market share," Nesin said.

"With consumers becoming more comfortable with online shopping, coupled with technology that continues to augment the online shopping experience, one can expect the growth in e-commerce trend to continue ahead of inflation," de Kock says."To put it differently, can any business owner afford to miss out on the growth opportunity in e-commerce?"1.

"This is an era where platforms give the business owner the ability to launch their business into multiple ecosystems. Whether users need home services, groceries, takeaways, great tech deals, deals on vacation destinations, entertainment options or security solutions, Avo offers these and much more," de Kock says.Customer data will continue to be one of the main drivers of e-commerce over traditional sale methods.

Source: News Formal (newsformal.com)

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