Zowie Broach on the RCA’s Graduate Show and Gazing Beyond the Runway

LONDON — Zowie Broach is cofounder of the avant-garde label Boudicca and head of the fashion MA program at London’s Royal College of Art, the only pure postgraduate art and design university in the world, and alma mater of designers including Ossie Clark, Erdem Moralioglu, Christopher Bailey and Sophia Webster.

Broach also took the opportunity to invite creative movers such as Olafur Eliasson, Andreas Gursky, Edward Enninful, Viktoria Modesta, Gareth Pugh and Carson McColl to curate the students’ work in fashion and across disciplines. The student projects and curated elements will appear on the RCA 2020 site, a “digital discovery” platform that opens to the public on Thursday.

WWD: What sort of guidance did you give your 51 fashion students, who’d normally be preparing their final year runway shows, about what to create for the web site? WWD: Did the unconventional format, and having to produce new work quickly, rattle your students at all? Z.B.: To me, fashion is about much more than just a product, it is this very important social barometer. It can be political and it can be functional. You have to look at Nike based on the fact that, ultimately, the products are designed for sports people, yet they’ve become a part of our identity and design.

We ran a project for around four weeks, with 400 students across design, textiles, fashion, innovation design, engineering, intelligent mobility and global innovation design. The students looked at the same project, but in a different way. They use different creative languages, but they’re all using Rhino [software for 3-D modeling] and very similar pieces of software. They listened and learned from each other.

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