) about the climate crisis, Earth Day should be an everyday occurrence. Perhaps then it would be a regular reminder to consciously reduce waste, reuse something before buying new, or honor the voices of indigenous cultures of the very land we live. It might even inspire the brands we love to adopt more responsible means of producing products that don’t come at the expense of exploiting the planet or labor.
“This all came together when I was at university. I was a fast fashion addict for a few years, but at the same time I was an environmental studies student and always had a love for our earth. It wasn’t until I picked upwhen I bridged my two worlds. That was an eye-opening book for me because I realized how my personal choices in fashion were directly contributing to my concerns for our earth.
‘The thing I’m most proud of with Aya is seeing the grand scale of that impact, even with people we work with on a one-off basis. For example, we worked with Netflix last summer to create custom cards that they sent to their Emmy nominees and that was a great opportunity to get them to understand that they can be environmentally responsible without sacrificing quality or style. I think that’s what Aya does for a lot of people.