Zara's New Campaign Is Great, but Let's Talk About the Lack of Body Diversity Across the Site

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.PreciousLeeXOXO and _yumi_nu bring body diversity to ZARA's new campaign, and we hope to see more of that!

, meant to center on a diverse group of faces in the industry. I love that these same two powerful figures were chosen forand for Zara, but then I also expect both of these brands to deliver even more people with curves beyond their covers and campaigns — like in the pages of the magazine or on the retail site.When it comes to Zara, that representation is limited.

Zara is just one example of a hugely popular retailer with a brand value in the billions. It's visited by millions of people every day with an. That's a time when a lot of self-awareness unfolds for most of us, and we're grappling with our identities.

 

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