is the latest artist set to perform virtually inside gaming platform Roblox, where the Swedish pop singer will celebrate the expanded edition of her March album In partnership with TEN Music Group and Epic Records, the performance and launch party is set in an elaborate, virtual Swedish lake house roamed by virtual pigs . Larsson will perform the album title track as well as hits like"Lush Life,""FFF" and"Never Forget You" and take part in an exclusive Q&A.
"I was thinking about the future -- what will make a really good concert. I like to write songs, but I’m a performer first and a writer second," Larsson said in a statement."This album will be fantastic when played live, and I’m really excited to be able to play a select list of songs to the whole world for the first time inside Roblox."
Fan players will also be able to engage in mini games at the party and purchase exclusive virtual merchandise including emotes, an avatar bundle and items for their avatars like sunglasses, a flower crown, Larsson-branded sunglasses and more. There will also be one free virtual item that all attendees can pick up.
Larsson"Has created a magical pink wonderland that you have to see to believe," said Roblox vice president and global head of music."Roblox Launch Parties continue to be the best way for artists to reach millions of fans over a weekend, connecting them and their music in unparalleled fun, interactive, and immersive ways.
Source: Entertainment Trends (entertainmenttrends.net)
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