Zadig & Voltaire Reveals Phygital and China Growth Strategy

Baume pinpointed the progression of its accessories, which account for 35 percent of sales worldwide — 50 percent of overall sales in Europe, 35 percent in the U.S. and much less in other markets — as a sign of the brand’s power and presence among luxury labels, although he added that founder Thierry Gillier’s vision of “relaxed luxury” still stood.

With 60 percent of its business happening in store, particular attention will continue to be paid to its retail network, with plans to open 140 stores by 2025. Baume noted that the brand’s pricing, which is in step with its price range in Europe — around 400 euros for leather goods and averaging 350 to 400 euros for ready-to-wear — placed it favorably in a market where imported brands often have heavy markups.

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