Jordan Peele ’s UFO thriller “Nope” topped the North American charts in its first weekend in theaters with an estimated $44 million in ticket sales, Comcast’s CMCSA Universal Pictures said Sunday. Though it doesn’t come close to the $71 million debut of “Us,” it is still significantly impressive for an original, R-rated film — and the biggest of the pandemic for an original screenplay.
Critics were largely positive about “Nope,” which stars Daniel Kaluuya, Keke Palmer and Steven Yeun and pays homage to UFO films like “Close Encounters of the Third Kind” and “Signs,” and is currently resting at 83% on Rotten Tomatoes. The film got off to a strong start with $6.4 million from Thursday previews. By the end of Friday, it had grossed $19.3 million. About 68% of the opening weekend audience was between the ages of 18 and 34, which is the “sweet spot” for a horror film. Audiences were also quite diverse according to exit polls, reporting 35% Caucasian, 33% Black, 20% Hispanic and 8% Asian.
Word of mouth is going to be critical in the coming weeks for “Nope,” which begins its international rollout on Aug. 12. Universal’s “Minions: The Rise of Gru” landed in third place with $17.7 million in its fourth weekend. The animated pic has made $640.3 million globally.
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