YouTube will share ad revenue with Shorts creators | Engadget

YouTube just made a major change to its Partner Program that will allow its short-form video creators to make a lot more money from its platform. The company announced that it will share ad revenue with creators on its TikTok rival, YouTube Shorts.

The changes, which go into effect"early next year," could help YouTube draw creators away from TikTok, where stars haveabout low creator fund payouts. “This is the first time real revenue sharing is being offered for short-form video on any platform at scale,” YouTube Chief Product Officer Neal Mahon said during an event announcing the news.

With the new revenue sharing program, creators who get 10 million views on Shorts in a 90-day period can apply to join the Partner Program. Like TikTok, ads on Shorts appear between videos in the feed. Revenue from the ads will be pooled and split among creators, Mohan said. Creators will get a 45 percent cut of the ads, regardless of whether they use music.You can disable notifications at any time in your settings menu.

We're thrilled to provide new ways of rewarding creators 🌟

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