“Since Shorts is a new way to watch and create on YouTube, we’ve been taking a fresh look at what it means to monetize and reward creators for their content,” Amy Singer, director of global partnership enablement for YouTube Shorts, wrote in a blog post.
The YouTube Creator Fund comes after Snap last year launched Snapchat Spotlight — a program under which it’s paying creators $1 million per day for their short TikTok-style videos submitted for public consumption. The growth of YouTube Shorts has been explosive. In discussing YouTube on the first-quarter earnings call, Google/Alphabet CEO Sundar Pichai said YouTube Shorts had 6.5 billion daily views in March , up from 3.5 billion at the end of 2020.
“YouTube has helped an entire generation of creators and artists turn their creativity into businesses, paying more than $30 billion to creators, artists and media companies over the last three years,” Singer wrote. “The Shorts Fund is just the first step in our journey to build a long-term monetization model for Shorts on YouTube.”
This is stupid 🤦🏼 attempting to imitate someone else’s success may turn out great in the short-term—if you’re lucky—but in the long term you’d be better off offering something different and fresh.
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