begins today and will reach the entire country over the next few weeks.
Established tech companies have been mounting responses to the spectacular and sudden rise of TikTok over the past couple of years. TikTok’s parent company, ByteDance, is privately held and has released only limited data on its users. But legal documents during its battle with the Trump administration revealed that TikTok’s active user base grew from 11.2 million to more than 100 million between 2018 and 2020. Facebook-owned Instagram has launched its own short-form platform, Reels.
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