YouTube Is Working To Find Advertisers For “Edgier Content,” CEO Tells Creators

giant is working to attract advertisers to “edgier” content even as it adds safeguards and weeds out more objectionable fare..

The platform has faced criticism from major brands — and a chorus of I-told-you-so’s from traditional TV networks — for its programmatictools that sometimes place ads next to objectionable content. The company has continued to expand its ad revenue but still faces questions about “brand safety.”

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