The NATO Strategic Communication Centre of Excellence - an independent organization that advises NATO - bought social media engagement for 105 different posts across Facebook, Twitter, YouTube and Instagram over a three-month period.
The team then identified the 18,739 accounts that were being used to deliver the fake engagement and reported them to the four platforms concerned - only to find that, three weeks later, 95 per cent of the accounts were still active. Most of these accounts' activity was centered around commercial companies, although the accounts were found to engage with 721 political pages, including 52 official government profiles and the accounts of two heads of state.
YouTube was the worst platform at removing fake accounts, and Instagram was the easiest and cheapest platform to manipulate, failing to suspend any of the accounts that the researchers reported.
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