will no longer sell ads for certain categories — including politics and alcohol — on its homepage, which Google says it the internet giant’s highest profile advertising real estate.
YouTube’s “masthead” ads appear at the top of the YouTube homepage — which is “the most prominent Google advertising placement available to advertisers,” according to the internet company. As of Monday, YouTube has banned the following advertising categories from its masthead: gambling; elections and political content; alcohol; and prescription drugs; The policy change was first“We believe this update will build on changes we made last year to the masthead reservation process and will lead to a better experience for users,” a Google rep said in a statement.
In 2020, Donald Trump’s re-election campaign bought 24-hour ad takeovers of YouTube’s masthead some 20 times, including on Election Day . A full-day placement on YouTube homepage cost about $2 million, the New York Times
good decision
YES!!!
Incredible display of bravery.
What defines politics to YouTube tho? With the algorithm as broken as it is I can foresee toys being flagged as politics 🤣
Now do white supremacists.
Love it
It should be completely. None of this stuff should get shown on youtube.
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