Your smart assistant is listening, but does that impact the ads you see?

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You may have an Alexa or Siri listening to conversations, but are your smart assistants learning? Tech expert Kim Komando shares how the devices gather data.

Think of everything you do online — and in real life, too — that says something about who you are. Your likes, clicks, hobbies and activities all add to the wealth of data points companies already have on you. What about your conversations with Alexa or Siri? How is that data used? Let’s take a deep look at how they use your conversations to create profiles. I write about the latest tech gear, security alerts and digital life hacks in my daily emails. Join 600K+ who get the Current each day.

Siri is the least gossipy of all the assistants. Requests to Siri aren’t tied to your Apple ID or used to build a marketing profile. Apple does have an ad network, but it creates a profile on you from non-voice data to target ads. Why does all this matter? When researchers used a married homeowner persona to ask Google for restaurant recommendations, it suggested Eddie V’s Prime Seafood, a high-end chain.

Source: Education Headlines (educationheadlines.net)

 

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