Your complete guide to Black Friday 2021: Deals, shopping tips and more

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It is never too early to start preparing for amazing savings.

The Friday after Thanksgiving has been known as the unofficial start to the holiday shopping season since the first modern Thanksgiving Day Parade in 1924. The term"Black Friday," however, did not arise until the 1960s when police officers in Philadelphia complained about the traffic and congestion caused by holiday shoppers.

Retailers, however, did not appreciate the negative connotation associated with the name"Black Friday," so they changed the meaning of the name to reflect the financial successes of that day. Traditionally, accountants used red ink to show negative amounts and black ink to show positive amounts, so retailers used this habit to rebrand Black Friday. The new meaning behind the name is that Black Friday is the day when retailers finally begin to turn a profit for the year.

While Black Friday ads haven't come out yet, you can start by identifying stores you want to shop at and products you want, deciding on your ideal price and the maximum you are willing to pay.With so many deals, it can often be challenging to find the right store to buy the products you have in mind. ShopSavvy, Rakuten, Shopbrain and store-specific apps are great ways to compare prices between stores, get coupons and monitor how prices fluctuate leading up to Black Friday.

Some stores also offer a price-match system, so do your research ahead of time and come prepared with Black Friday ads ready.While a lot of shoppers might opt to stay home this Black Friday due to COVID-19 concerns, if you do plan to shop in stores, familiarize yourself with the layout ahead of time. The last thing you want to do is get lost in the Black Friday rush, so get to know the store, which aisles you want to target and find the fastest route to items you're interested in.

 

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