of synthetic plastic microfibers leach into the water supply from sewage to rivers and oceans. These tiny microfibers end up back into our food supply, getting ingested by humans and wildlife.
Most ocean plastic isn't made up of cups or straws, but small plastic pieces of textile microplastics, according to. BPA from a plastic bottle is dangerous, but these microplastics we're consuming are far worse. This problem is being accelerated by consumers' demand for new fashion styles on an unprecedented scale, even during the pandemic. The Center for EcoTechnologythat"fast fashion" is the new business model that most retail brands use today. Put simply, there are now nine or 10 fashion seasons for consumers instead of the traditional four retail stores promoted in the past. Today, shoppers can get their quick fix of a new clothing style almost every month.
That is why fast fashion and cheap poorly made clothing are no longer a sustainable model for the fashion industry or for the public in general. We don't really need all those clothes we mindlessly buy or the blind to dress them up. The pandemic demonstrated we can all use less.
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