Your Beauty Habit Is Destroying the Environment

📆 10/19/2019 6:00 PM
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These makeup artists and influencers want the cosmetics industry to start changing before we're buried in tonnes of plastic.

), though you’re not likely to realise that watching any beauty blogger or influencer’s content, where shelves heaving with industrial quantities of makeup and draws overflowing with 30-or-more bottles of setting spray are the norm. Ordinary consumers too, are also increasing their beauty consumption – ONS consumer trends show that British households nowUnlike fashion, the beauty industry has been relatively insulated from criticism of this wastefulness – until now.

MUAs like Salwa are part of a growing choir of voices that are increasingly concerned by the environmental effects of the beauty industry. Andrew McDougall, the associate director of Mintel Beauty, a subdivision of the market research firm, identified “Brands, he warns, must adapt to consumers’ desire for sustainable and ethical beauty products.

“It’s a movement towards a ground-shaking new archetype for the beauty and personal care industry,” he explained in a trend report. “If brands don’t change their approach now, they will become insignificant and may not exist in the future.” Experts at Mintel observe that “reducing packaging is not enough; there is far greater potential for ‘out-of-the-box’ thinking from manufacturers and brands at every stage of the beauty supply chain” to slow down the severe environmental damage caused by the industry.

“No one is exempt from thinking about the environment,” Salwa says. “We are stewards of the Earth. I think, definitely, we have a responsibility to talk about reducing our makeup collections.” On her part, she curbs consumption by decanting makeup in palettes, up-cycling containers, giving away excess PR freebies and buying products from package-free brands like LUSH or second-hand items from Depop.

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