Prior to the COVID-19 pandemic, boomers and Gen X were consistently considering and buying luxury items, but according to a newfrom payment provider Klarna, this trend has since flipped. Despite being newer to the luxury category, Gen Z at 60 percent and millennials at 63 percent purchased luxury items at a higher rate over the last 12 months than Gen X at 46 percent and baby boomers at 18 percent.
Three in four shoppers, 73 percent, factor in a brand’s sustainability practices and environmental policies in their purchase decisions. In fact, the majority of Gen Z buyers at 82 percent prefer brands that stand for something. Luxury goods as investments also motivate purchase behavior, as 26 percent of respondents, and 31 percent of millennials, see the future resale value of an item as an appealing feature of luxury, further pointing to this group’s interest in a circular economy.
Last year, 40 percent of shoppers who bought luxury products did so online; however, 84 percent of luxury shoppers consider touching a product essential to the luxury shopping experience, meaning bricks-and-mortar remain a critical element of the luxury sector. Italian footwear label Aquazzura recently rolled out more mobile tech across its physical stores to better support its international growth. The brand tapped retail software vendor Cegid for the project, using its unified commerce and point-of-sale platform to add more omnichannel services to its brick-and-mortar locations.
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Neil Young wants his music scrubbed from Spotify because of 'vaccine misinformation' on the platformNeil Young asked his managers and record label to remove his music from Spotify because he said the music and podcast platform is 'spreading fake information about vaccines.' Alternate headline: Boomer yells at computer i have no clue who this man is. how is this news? lol Who?
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Neil Young Demands Spotify Pull His Music Over Joe Rogan Covid Vaccine ‘Fake Information’I am a London-based reporter for Forbes covering breaking news. Previously, I have worked as a reporter for a specialist legal publication covering big data and as a freelance journalist and policy analyst covering science, tech and health. I have a master’s degree in Biological Natural Sciences and a master’s degree in the History and Philosophy of Science from the University of Cambridge. Follow me on Twitter theroberthart or email me at rhartforbes.com Who?
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Neil Young wants his music scrubbed from Spotify because of vaccine misinformation on the platformNeil Young wants his songs removed from Spotify because he says the platform is spreading Covid-19 vaccine misinformation through Joe Rogan's podcast Good riddance. Who would rather have that crazy ole coot on Spotify than access to some of the only real information being provided? Old dude is trying to be relevant and be heard by a younger audience. I'm sure he's hoping people will play his songs on spotify so he can make his money per song play Ooof. Neil - bud you really misread the room on this one. I mean - you v. Rogan? Come on man.
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