In what might be the most genius marketing ploy to ever make its way through the Twitterverse, Planters just killed off its lovable mascot, Mr. Peanut, during a preview of their upcoming Super Bowl LIV commercial. All of Mr. Peanut's socials are now shrouded in dark, dismal colors and In Memoriams.
In the commercial, Mr. Peanut is shown riding along peacefully in his peanut-shaped car before he is sent flying out the back, hanging off a cliff — and then falling dramatically to his end. The full commercial will debut when the Super Bowl airs on Sunday, February 2, 2020. Until then, the world has time to mourn the icon.
He was 101
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