During our meeting, Wood, who also works as the brand's celebrity stylist, suggested that I use Wella's new purple shampoo when I asked him how to get the brassiness out of my brown hair. As a life-long brunette who colors her hair darker, I've always been told to use
"When brown hair is exposed to heat damage, sun, hard water, or pollution, the hair cuticle can often be left porous resulting in color fade, which exposes the red/brassy tones laying in the hair," he explains. "Using a purple shampoo is almost like using a daily semi-permanent color to alleviate warm tones, keeping the color on the cooler spectrum. This will keep your overall color looking fresher and richer.
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