,” routinely make their way to the shelves too. In fact, until recently, it would not be surprising to see celebrities photographed by paparazzi in these kinds of costumes. Without naming names, a quick Google search of “racist celebrity Halloween costumes” populates far too many results.
One of the biggest names in Halloween costumes, and a big maker of culturally appropriative costumes in the past, is Yandy. Founded in 2007, the provocative American retailer has become one of the most popular online destinations for Halloween costumes. It sells thousands of styles, which are made both in-house and from external sources. Over the years, it has become known for its “sexy” costumes in particular, something it has faced criticism for.
This Halloween, however, the company claims to be retiring its culturally appropriative costumes for good, and instead releasing costumes that speak to the current climate.Yandy began planning this Halloween’s costume assortment in November 2019. As 2020 shaped up, its corporate team says it felt a duty to create costumes that are more politically and socially conscious.
Yandy took a critical look at its assortment and dropped anything that could be deemed racist or insensitive; it also reworked the messaging around certain items as well, such as its “Afro wig,” which it rebranded to be just a curly-haired wig. “Ten years ago, nobody would even think twice about it, but we realized this term touches on someone’s race and ethnicity,” says Thompson. “We were like, ‘Do we need this term? No.’” Yandy also focused on offering costumes that speak to the moment.
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