XXX Turns 10: The Hidden Sadness of Danny Brown’s Melancholic Masterpiece

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A decade on since xdannyxbrownx's album 'XXX,' Jade Gomez reflects on the Internet's impact on the album and his artistry:

Rappers were utilizing the internet, technology and virality well before the current age of manufactured TikTok hits and large music sites. As one of the most obvious examples, Soulja Boy was the pioneer of ringtone rap in the early ’00s, making catchy songs and accompanying dances that dominated middle school dances and the tinny speakers of every Nokia and Motorola phone.

Prior to his mainstream success, Brown was handed fruitless opportunities, such as an unsuccessful meeting with Roc-A-Fella Records and a near-signing with 50 Cent’s G-Unit Records, whose label head disagreed with Brown’s eccentric fashion choices. He also spent some time in jail, which interrupted his costly routine of taking buses to New York recording studios. Brown wanted to become a rapper, tired of playing the same street politics that kept landing him behind bars.

Opening track “XXX” is Brown’s defense, pleading his case for one more chance for the stars to align. With Frank Duke’s harrowing layered drums and warped vocal samples, the song comes together like a haphazardly pieced together choir as Brown delivers his sermon:Or locked up, callin’ home for money on my booksTurning to these drugs, now these drugs turned my lifeto reflect on the pieces that make him a whole, setting scenes of substance use, partying and sex.

 

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xdannyxbrownx Danny has two of the best rap albums released in the 2010s. Legend.

xdannyxbrownx Great piece!

xdannyxbrownx Dope project!

xdannyxbrownx What a damn fine album!

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