In February, Apple's launch of the Vision Pro headset catapulted the concept of extended reality into the mainstream. Witnessing individuals seamlessly navigate both the digital and physical worlds using these headsets marked a significant moment in XR technology's evolution. However, despite this groundbreaking advancement, this doesn’t mean worldwide adoption is around the corner and everyone will have one foot in the physical world and the other in a digital realm.
Presently, successful use cases within the consulting industry remain somewhat limited in scope, yet they yield substantial benefits. One notable advantage is the enhancement of the client experience. For instance, in the context of a large construction project encompassing multiple design and delivery phases, XR can be employed to create an augmented reality environment.
Operating in such silos hampers collaboration and prevents the sharing of insights on successful strategies and pitfalls. In other words, you’re missing out on opportunities for collaboration and to compare notes on what works and, more importantly, what doesn’t. This hinders the ability to offer clients the value of a unified, enterprise-wide approach.
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