Xpeng to launch cheaper EV brand amid fierce China price competition

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Competition in China's EV market has intensified as companies race to cut prices, with market leader BYD spearheading a deeper round of price reductions.

Competition in China's EV market has intensified as companies race to cut prices, with market leader BYD spearheading a deeper round of price reductions.FILE PHOTO: Xpeng's electric vehicle G9 is seen displayed at the Xpeng booth / Photo: Reuters

Models of the brand, to be launched within the next month, will be priced between 100,000 yuan and 150,000 yuan , Xpeng Chairman and CEO He Xiaopeng told an industry event in Beijing on Saturday, the company posted on its official WeChat account.

 

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