WSJ Scribe Pens An Ode To The Ford F-150 Lightning

. He is also the only one of his colleagues to win an Pulitzer Prize. He’s no lightweight, in other words. After experiencing the F-150 Lightning at a press event in San Antonio recently, he came away suitably impressed. Calling the F-150 Lightning an “existential stress test for management,” he writes the truck “represents an American manufacturing triumph, a brand resurrection, a win for working people, a vehicle segment stepping out of the darkness into the light.

For that price, the customer gets “a fully credentialed, generously equipped Ford pickup with boxed steel frame, four wheel drive, 775 lb-ft of torque, locking rear differential, plus fun vinyl seats and floors. When fitted with the optional towing and trailer packages , this donkey can tow 10,000 pounds and haul 2,235 pounds. And you are still out the door for less than 40 grand,” Neil writes.

And if the power goes out at home? That’s when things get really interesting. “The Lightning supports vehicle-to-load charging. Paired with the Charge Station Pro, the available Ford Intelligent Backup Power — contained in a second wall-mounted device — monitors home electrical service and, if there is an interruption, automatically switches to the Lightning’s onboard battery, much like a Tesla Powerwall.

The stone edge did not end from a lack of stones. Do we witness a loss aversion turning point here?

As a Product manager, reading this out raised a thought-people don't know what product they want till something that matches their needs better than incumbents exists. Henry Ford said while producing the model T- 'if I asked what people want, they'd say they want a faster horse'

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