It makes sense for luxury publications to get into China, the still growing epicenter of fashion consumerism, but it’s not an easy prospect for Westerners.
“It’s been exciting for us to see this appetite for men’s fashion — it’s a growing demographic and it’s something Huasheng wanted to tap into,” said Kristina O’Neill, WSJ’s editor in chief. “There are a few art features in the first issue, but the reader there is also business-minded. They’re not unlike the WSJ reader actually, but their spending power is something we’re paying attention to.”
“They’re definitely pretty fearless in terms of fashion consumption,” O’Neill said. “They feel less conservative than we traditionally do.”
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