Wrists of Steel: How Metal Straps Are Standing the Test of Time

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Steel watch straps for luxury brands like Bulgari and Breitling continue to grow strong even during a global cost of living crisis.

— The argument over what’s more stylish — a steel watch bracelet or a leather strap — is a long-argued seesaw, with each style making a comeback and then hiding in plain sight to let the other one shine.

In reaction to the global cost-of-living crisis and ongoing struggles of the global economy, there has been an apparent uptick in introductions of luxury watches with bracelets rather than straps., the Italian jeweler has introduced three Octo Finissimo limited editions in shiny metals, each showcasing illustrated dials that depict the movements as if one were observing the watch from the reverse side, as seen through an open case back.

“While there hasn’t been a significant change for men’s watches during this period, there has been a substantial increase for women’s watches with steel bracelets rising from 47.2 percent in 2020 to 59.2 percent in 2024,” said Kern. “The younger customer tends to shop pre-owned rather than brand new, so stainless steel watches are rising in popularity as the durability means they stay in a good condition for longer,” he added.As demand for the most in-demand watch brands has waned slightly in recent months, the secondhand market also has seen a slowdown, unlike in designer handbags. Only luxury watches with sentimental value are holding their own in the market right now.

 

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