As interest in food delivery and easy home cooking has risen over the past decade, a corporate Chipotle alum and a vet of Gramercy Tavern and Eleven Madison Park have teamed up in attempt to disrupt — wait for it — frozen food, with meals costing up to $25 for two to three people., who used to be brand director at Blue Apron and a manager at Chipotle’s corporate offices, and, a fine dining take on the blocks of food lined up in the frozen aisle.
While most frozen meals like Lean Cuisine clock in the under-$5 mark, Ipsa meals — which feed two to three people — generally range in price from $21 to $25 apiece. The company offers dishes like beef and kimchi stew with Korean rice cakes, coconut curry with vegetables, and charred pineapple pibil with chicken, all made in a licensed commercial kitchen in Long Island City.
The pair has been piloting the products with about 150 customers in the city prior to the public launch, they say, and they’re cautious about how they expand. Outside investors in the project haven’t extended beyond friends and family at this point. Ipsa is the latest in a long line of chef-influenced startups that aim to revamp the experience of food outside of the four walls of a restaurant — whether that’s doing delivery better, like restaurateur David Chang’s shuttered
NY People are lazy and have too much money.
NY I mean, Omaha Steaks is inexplicably still a Thing. There’s always a way.
NY if $55 can feed a family of 10, yes.
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