finals after two semi-final matches that have now become the most-watched Men’s World Cup semi-finals on English-language television.broadcast and digital platforms. The match aired at 2 p.m. ET and viewership peaked from 2:30 to 2:45 p.m. ET with 8.2M.
That’s a 43% from the audience for 2018’s Day 1 semi-final telecast of the France vs. Belgium match, which averaged around 4.5M total viewers. A day later, France’s 2-0 win against Morocco on Wednesday, which aired at 2 p.m. ET, delivered 6.59M total viewers across linear and digital, peaking with 8.6M viewers from 3:30 to 3:45 p.m. ET. The audience was up 17% from the 2018 equivalent semi-final telecast of the England vs. Croatia match in Russia.Deportes’ Spanish-language coverage of both matches also drew impressive viewership. Argentina vs. Croatia averaged 4.7M total viewers. About 1.
As for France vs. Morocco, that match had an audience of 4.2M, which was up 63% compared France’s semi-final match against Belgium in 2018, which was watched by about 2.6M people on Day 1 of semi-finals. Wednesday’s match was up 39% vs. the Day 2 match in 2018. France and Argentina will go head-to-head on Sunday, December 18, at 10 a.m. ET in the World Cup finals. On Saturday, Morocco and Croatia will compete for third place at 10 a.m. ET.
Source: Entertainment Trends (entertainmenttrends.net)
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