World Athletics will become the first international sports governing body to award prize money to Olympic gold medalists starting at the Paris 2024 Games, the federation said in a statement on Monday. A prize pot of $2.4 million has been set aside by WA from the International Olympic Committee’s revenue share allocation it receives every four years to reward athletes. Athletes who win gold in each of the 48 track and field events in Paris will receive $50,000.
“While it is impossible to put a marketable value on winning an Olympic medal, or on the commitment and focus it takes to even represent your country at an Olympic Games, I think it is important we start somewhere and make sure some of the revenues generated by our athletes at the Olympic Games are directly returned to those who make the Games the global spectacle that it is,” Coe added.
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