Woodoo is a biotech startup creating alternatives to leather, glass, cement, and steel using wood.We got a peek inside the 8-slide pitch deck it used to raise from Chris Sacca's Lowercarbon Capital.
Having worked with traditional building materials, Boitouzet headed to Harvard and MIT to study chemistry, molecular biology, and material science, with the purpose of developing a material to build the cities of the future while also tackling climate change. Paris-based Woodoo – aptly named to represent the company's"magic" – uses a chemical process to extract lignin from planks of wood to create alternatives to leather, glass, concrete, and steel.but is its"weak" building block, as it is food for insects and degrades over time, Boitouzet said. By replacing it with a bio-based filler, which changes depending on the wood type and end use-case, Woodoo can change the physical and optical nature of the material.
Boitouzet is set on becoming the go-to option for building materials, having already seen traction in the luxury goods market. Woodoo won't rely on its green credentials to convince buyers, but by outperforming traditional materials in their strength, look, and cost, Boitouzet said.
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