Women’s college basketball: How Caitlin Clark rewrote the rules

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When the Iowa start gets drafted, the record-setting TV viewership she fueled in college and income may translate to the WNBA.

Caitlin Clark stands alone on the Iowa Hawkeyes’ home floor, with 15,000 fans transfixed by the moment — and more than three million viewers watching on television. She drains a free throw. Effortless. Then another. The home crowd erupts. These routine points earlier this month surpassed the all-time college basketball scoring record, for both men and women, launching Clark into the pantheon of the sport.

For example, this season is just the third year in which the NCAA has attached the “March Madness” branding to the women’s tournament. “A lot of it is, ‘Hey let’s put these games on where people can actually watch them,’” Lewis said. “There’s something real happening in the women’s game that’s not limited to Caitlin Clark and is unique even among women’s sports.

 

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