by the law firm, Kaplan Hecker & Fink LLP, also found that signage and branding for the women’s and men’s tournaments have continued to have stark differences through the years — with over $1.5 million more spent on ads for the Men’s Final Four last year than the women’s competition.
The NCAA is updating its championships branding “to be more gender inclusive, including the changes you see reflected in the Final Four logos and the expanded use of ‘March Madness’ to women’s basketball,” NCAA spokesperson Meghan Durham said via email. The change stemmed from the gender equity review and a simultaneous brand review, she said.
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